CK Mondavi Wins IMPACT Magazine's 2007 "HOT BRAND" Award

St. Helena, CA, February 8, 2008 - CK Mondavi Family Vineyards is the 2007 "Hot Brand" award winner, presented by IMPACT magazine.

IMPACT is the leading news magazine serving the wholesale wine, spirits and beer trade. Each year, the magazine recognizes innovative sales and marketing practices with its "hot brand" designation.

CK Mondavi Family Vineyards was founded in 1943 when Cesare and Rosa Mondavi, patriarchs of the Mondavi wine family, purchased the Charles Krug Winery in St. Helena. Today, CK Mondavi is operated by Marc Mondavi, grandson of Cesare and Rosa, and ranks among the nation's largest wine producers, with annual sales in excess of one million cases.

"As a family-owned business, it is especially gratifying to be honored by our wine industry peers for the way we manage and build our brand," said Marc Mondavi, proprietor of CK Mondavi Family Vineyards. "Earning a Hot Brand Award from IMPACT validates the work we've been doing to keep the brand fresh and contemporary for a new generation of wine consumers."

Marc Mondavi will receive the award at a special presentation April 8, 2008 during the annual exhibition of the Wine & Spirits Wholesalers' Association in Las Vegas.

CK Mondavi Family Vineyards produces a complete portfolio of premium varietals, including Chardonnay, Cabernet Sauvignon, Pinot Grigio, Merlot, Sauvignon Blanc, Zinfandel, White Zinfandel, and a Cabernet Sauvignon-Merlot blend. All CK Mondavi Family Wines are crafted to capture the best characteristics of California leading viticultural regions, while pairing well with the widest variety of foods. For more information, visit www.ckmondavi.com.

2800 Main Street
P.O. Box 191
St. Helena, CA 94574
T 800.237.0033
F 707.967.2291
comments@ckmondavi.com
www.ckmondavi.com